No surprise here but Backstreets.com is bookmarked more often than the official Bruce Springsteen site at Sony by a 41 to 28 margin.
Judging by the disaster and total lack of community building done on the official site, I can't understand why there are actually people who visit it. More often than not the boards have the most up-to-date and relevant news well ahead of the "official" word and Backstreets proper does a great job of keeping everyone in the loop of all things Springsteen.
I realize that Sony is a big, slow moving organization but don't you think they do their artists a disservice by not committing some effort into their online spaces? No, setting up a "MySpace" page doesn't really make up for their shortcomings either.
Jan 15, 2007
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